WIN! A year’s supply of Millie’s Cookies
To celebrate the launch of our Pink Velvet Cookie for Valentine’s and spread the Upper Crust x Millie’s Cookies love, sign up to our database to be in with a chance of winning a year’s supply of Millie’s cookies. Erm.. what ARE you waiting for?!
Our Millie’s Cookies Giveaway has now ended! Thanks to everyone who participated. Watch out on your inbox for a email if you’re the lucky winner!
ONE lucky winner will receive:
A year’s supply of Millie’s Cookies!
Sign up to our mailing list and tick that all important ‘opt-in’ tickbox. As easy as pie (or in this case, cookie).
By signing up to our mailing list, you give us the permission to email you with our offers, rewards and promotions as well as Upper Crust news. You can unsubscibe at any time via the bottom of the email.
How to win free cookies for a year
To celebrate the launch of our new Pink Velvet Cookie from our besties over at Millie’s Cookies, we’re giving you the chance to win big. And by big, we mean a year’s supply of Millie’s Cookies. Cookies on tap, for free. Iconic tbh.
How you make this dream a reality:
1. Sign up using the form above here by 20th February 4pm.
2. Sit back, cross your fingers, and dream of a cookie filled future.
With your name, email and a few other details, you’ll be entered to win PLUS you’ll also have Upper Crust sliding into your inbox with updates, rewards, and other baguette-based gossip. Oh yes.
What’s the catch?
Spoiler: there isn’t one. Sign up and you’re in the running. Of course, if you win you might need to invest in some stretchy trousers or a bigger belt to accommodate your year-long cookie haul. Small price to pay, right?

The Pink Velvet Cookie
What’s all this in aid of? Well the real star of the show is the Pink Velvet Cookie. One not to miss, this is a Millie’s Cookies pink cookie stuffed with white chocolate and supersized for the ultimate Valentine’s Day snack.
The Pink Velvet cookie is available at Upper Crust from 6th February – 20th February.
Whether you’re flying solo, coupled up or in a complicated situationship, it is the ultimate plus-one.
Available at Upper Crust for just £2.99, or as part of our Couple Goals bundle – two pink velvet cookies + two hot drinks for just £8.99. And you know there is nothing more romantic than dunking cookies in coffee together.
When can you get your hands on this sweet deal?
Set a reminder, scribble in your diary, tattoo it on your arm—whatever it takes. The Pink Velvet Cookie and ‘Couple Goals’ bundle are only available from February 6th to February 20th.
Translation: This is not a drill, people. You’ve got just two weeks to treat yourself (or someone else, if you’re feeling generous)
The perfect Valentine’s hack
Not into roses or being squashed into an overpriced restaurant? We get it. Here are your next moves…
- Grab the Couple Goals bundle deal from Upper Crust for you + bae (or bestie, #galentines, because platonic love deserves cookies too).
- Stroll through the station with your cookies and hot drinks like the snacking royalty you are.
- Snap a cute pic for Insta and tag us @uppercrust_uk
Bonus points – sneak in a second bundle just for you. Sharing’s overrated tbh.
The fine print:
Wellll, it wouldn’t be a proper giveaway without some important details:
- Sign up specifics: sign up via the sign up form at the top of this page.
- Prize details: you’ll get one code a month to redeem on milliescookies.com on a box of cookies of your choosing
- Sign up deadline: deadline to sign up is 20th February, 4pm. So you’ve got to be in it by then to win.
There’s a few more terms and conditions at the bottom of the page if you want to take a peek.

Terms & Conditions:
- Entry: Only one entry per person. Entry must be made by signing up to the database via the specific form on uppercrust.co.uk/valentines only as this will ensure you are tagged correctly on our system. Upper Crust and SSP reserves the right to modify or cancel these terms without notice. Competition close date is 20th February 4pm.
- Prize Details: The opening date of the prize draw is 6th February. The winner will be selected by a random computer generator on 21st February 2024. Â The winner will be notified by email from ilovebaguettes@uppercrust.co.uk before 23rd February 5pm and must reply to that email within 3 days of receiving it. If a winner does not respond to SSP within this specified timeframe, then the winner’s prize will be forfeited and SSP will be entitled to select another winner. The winner will receive one code per calendar month for 12 months to redeem on milliescookies.com website against a box of cookies. No cash alternatives. Prizes are non-transferable and subject to availability.
- Eligibility: Employees of Select Service Partner UK Limited, associated companies, and their immediate families are not eligible. The prize draw is open to all UK residents over the age of 18. The prize draw is free to enter, and no purchase is neccesary.
- Liability: The promoter excludes all liability to the fullest extent permitted by law, except for liability due to fraud, fraudulent misrepresentation, death, or personal injury caused by negligence. The winner takes full responsibility for their own allergen requirements. Allergens are available on Millie’s Cookies website. SSP accepts no responsibility for entries not successfully completed due to a technical fault of any kind. SSP accepts no responsibility for any purchases which are not completed for any reason.
- Intellectual Property: All intellectual property related to the competition belongs to Select Service Partner UK Limited or its licensors.
- SSP must either publish or make available information that indicates that a valid award took place. To comply with this obligation SSP will send the surname and county of major prize winners and, if applicable copies of their winning entries, to anyone who emails ilovebaguettes@uppercrust.couk or writes to Brand Team, SSP, 32 Jamestown Road, NW1 7BY (enclosing a self-addressed envelope) within one month after the closing date stated in condition 4. If you object to any or all of your surname, county and winning entry being published or made available, please contact SSP on ilovebaguettes@uppercrust.co.uk. In such circumstances, SSP must still provide the information and winning entry to the Advertising Standards Authority on request. Participants are deemed to have accepted and agreed to be bound by these terms and conditions upon entry. SSP reserves the right to refuse entry, or refuse to award the prize to anyone in breach of these terms and conditions. SSP reserves the right to hold void, cancel, suspend, or amend the promotion where it becomes necessary to do so. The Promoter of this prize draw is Select Service Partner (UK) Limited (“SSP”) of 32 Jamestown Road, London NW1 7HW. By entering, participants agree to these terms. This competition is governed by English law, with disputes subject to the exclusive jurisdiction of the English courts.
Read our latest news
Summer has arrived at Upper Crust
Our Summer drinks have just dropped Consider your will power officially tested. It’s hot (ish) and your regular drink order is starting to feel like a personality flaw. Good news: Upper Crust just lanched a summer line up so delicious, it’s got...
Our brand new rewards club
Introducing Upper Crust rewards club – because who doesn’t want free baguettes? Alright baguette lovers. We know you’ve been loyal. You’ve braved the queues, debated on your next baguette filling and devoured every crumb like the carb connoisseur...
Valentine’s, sorted.
Valentine’s, sorted. Move over roses, heart-shaped boxes of chocolates and overpriced dinner reservations - this Valentine’s season it is all about the Pink Velvet Cookie. We’ve teamed up with Millie’s Cookies to make your February sweeter, pinker...