Discover Upper Crust
Baguettes are our specialty. Morning baguettes. Midday baguettes. Anytime-you-crave-it baguettes. With an impressive selection ideal for a quick lunch on the move, our baguettes outshine any competitor’s sandwiches, no contest.
Our Story
We started baking baguettes nearly 40 years ago when we spotted a gap in the market for grab and go lunches and we haven’t stopped baking since. Every day our baguettes are baked fresh and filled with the highest quality ingredients for you to enjoy. We quickly found baguettes to be the perfect travel companion – easy to carry and easy to eat. Handily, you’ll find us in travel locations like train stations and airports so you can pick one up for your journey ahead. Find out more about the Upper Crust story.
Where it began for our baguettes
We knew there was a baguette shape gap in the travel food market. It was clear that baguettes were the perfect travel companion – easy to carry, easy to hold and of course, completely delicious. We set up shop in London’s Waterloo station in a small kiosk – a site which decades later we still have today.
Where are our baguettes now?Â
So we might have dabbled in ciabattas, subs and we’re ashamed to admit it but maybe even the odd roll or two, but don’t worry – we’ve seen sense. We’re back to making the best baguettes there are to offer – and trust us, we’ve been around long enough to have tried and tested every way a baguette can go. We’ve recently made our baguettes even better by making them bigger and adding even more delicious filling – head to your local Upper Crust store to give them a try.
Where are our baguettes now?Â
So we might have dabbled in ciabattas, subs and we’re ashamed to admit it but maybe even the odd roll or two, but don’t worry – we’ve seen sense. We’re back to making the best baguettes there are to offer – and trust us, we’ve been around long enough to have tried and tested every way a baguette can go. We’ve recently made our baguettes even better by making them bigger and adding even more delicious filling – head to your local Upper Crust store to give them a try.
Our people
Our baguetteologists are the foundation of our brilliant baguettes! If you’d like to join our team, find out how on our careers page.
The history of baguettes
The baguette, a symbol of French cuisine, emerged in 18th-century Paris. Standardised by French law in 1920, the baguette features a simple recipe of flour, water, yeast, and salt. Celebrated globally, it’s a daily staple that has been back in the news recently with French bakers making the longest ever baguette (140+ metres long). We don’t think you could carry that quite as easily as ours though – best to stick with us. Read the full history of baguettes and you’ll be bredicated for life.
The history of baguettes
The baguette, a symbol of French cuisine, emerged in 18th-century Paris. Standardised by French law in 1920, the baguette features a simple recipe of flour, water, yeast, and salt. Celebrated globally, it’s a daily staple that has been back in the news recently with French bakers making the longest ever baguette (140+ metres long). We don’t think you could carry that quite as easily as ours though – best to stick with us. Read the full history of baguettes and you’ll be bredicated for life.
Read our latest news
Baguette pairings: what to drink
At Upper Crust, we believe that the perfect baguette deserves the perfect drink to make the perfect pair. Whether you're grabbing a quick bite or taking the time to enjoy your meal, our baguettes are made for you. But what drink should you pair...
The history of the baguette
Our beloved baguette was born in France, a land famed for its culinary wonders. While the exact origins are a bit of a mystery, this marvel of bread-making burst onto the scene in its modern form in 18th-century Paris. Before baguettes, French...
Vegan & veggie baguettes
Juggling a busy life and finding fantastic veggie and vegan options? Difficult right? Well it’s Upper Crust to the rescue. Our baguetteologists have been busy cooking up the perfect menu that caters to lots of dietary preferences without...