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We knew there was a baguette shape gap in the travel food market. It was clear that baguettes were the perfect travel companion – easy to carry, easy to carry and of course, completely delicious. We set up shop in London’s Waterloo station in a small kiosk – a site which decades later we still have today.

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So we might have dabbled in ciabattas, subs and we’re ashamed to admit it but maybe even the odd roll or two, but don’t worry – we’ve seen sense. We’re back to making the best baguettes there are to offer – and trust us, we’ve been around long enough to have tried and tested every way a baguette can go. We’ve recently made our baguettes even better by making them bigger and adding even more delicious filling – head to your local Upper Crust store to give them a try.