Rewards

Rewards, rewards, rewards. 

Get 50% off your first baguette when you sign up to your rewards programme.

In the meantime, you’ll be signed up to hear all about our fresh-from-the-oven news, offers, promotions, seasonal items, new products, refurbished stores and so much more. We get it, we’ve convinced you.

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Read our latest news

Valentine’s, sorted.

Valentine’s, sorted.

Valentine’s, sorted. Move over roses, heart-shaped boxes of chocolates and overpriced dinner reservations  - this Valentine’s season it is all about the Pink Velvet Cookie. We’ve teamed up with Millie’s Cookies to make your February sweeter, pinker...

We’ve arrived at London Victoria Station!

We’ve arrived at London Victoria Station!

We've arrived at London Victoria Station Big news, Londoners! Upper Crust is now open at London Victoria Station, bringing our freshly baked baguettes and steaming hot coffee to one of the city’s busiest hubs. Whether you’re dashing to catch your...

£6.99 breakfast deal to start your day

£6.99 breakfast deal to start your day

Mornings can be rough—we get it. But here’s some good news: your breakfast just got sorted. For just £6.99, we’re serving up a deal that’ll brighten your morning commute or make your lazy day a whole lot tastier. Here’s what’s on offer: One...